The aim of the campaign is to:
- Encourage patients to buy over the counter medicines that can be used to treat common ailments rather than get them on prescription.
- Support GPs and community pharmacists in the delivery of the campaign and messages to patients.
- To maintain NHS resources for those who need it the most
By delivering the campaign we hope to deliver the following objectives:
- Encourage Patients to look after themselves and their children where possible and manage self-limiting minor ailments with support from their local pharmacy if needed.
- Encourage Patients keep a small supply of common medicines in their own medicine cabinet so they are able to manage minor ailments at home.
- Promote that painkillers are widely available from pharmacies and supermarkets. Some of these medicines, such as paracetamol, are approximately four times more expensive when it is prescribed on the NHS compared to when it is purchased in pharmacies or supermarkets.
Whilst we want to encourage people to use NHS services responsibly the campaign does not include medicines prescribed for people with long-term conditions who routinely take high doses of these medicines to relieve pain and other symptoms. These patients will still receive the medication they require to manage their condition on prescription.
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